Monday, 26 February 2018

Pay Per Call Lead Generation Marketing – Close More Sales

​Pay per call leads are a reliable source for businesses, both big and small, and entrepreneurs can confirm that their companies benefit significantly if their phones keep ringing. This is why companies need to invest in lead generation and get to convert sales with minimum effort.

​So, what makes ​it so unique?

Before looking at that let us start by defining pay per call. Definition as per Wikipedia

What is pay per call advertising?

Pay per call ​marketing is where a business buys incoming calls by paying its potential customers if they call the firm. This type of marketing is advantageous to companies because they only get to spend their marketing money on real business opportunities.

And since this is pay per call and not pay per click, entrepreneurs do not need to worry about checking their emails now and then for leads because they are paying for live calls from potential clients.

Usually, when prospects email a company from an online lead generator or website, it means they know they have to wait for a response (which can take up to 3 hours).

On the other hand, when a prospect calls, they know that they will speak to a representative immediately, meaning that they have either made a purchase decision or are about to.

​Why Does Pay per call Lead generation work ?

Now let us answer the first question and discuss why it is the smartest option for every business.

1. ​It guarantees immediate response 

To start with, if you look at this from the customers’ perception, you will realize that pay per click is the fastest way for customers to get a response.

Sometimes clients have urgent needs, such as plumbing issues. At such times, the client cannot spend 30 to 60 minutes on the internet looking up the plumber's email address plus an extra one hour waiting for a response.

​Clients can search whatever they want, click a mobile call button or link, and get connected to a representative in no time. Pay per call’s ability to guarantee immediate satisfaction is one of the man reasons making it a smart option for every business.

2. Potential customers still need to speak to real humans

This digital age knows no age limits. From children to teenagers, to millennial's; everyone nowadays is using their mobile phone to converse with their friends, watch movies, and shop online. Most of the time prospects will search for products online and then complete the purchase with a phone call.

Note that even though they are using a mobile phone, they might have questions only a human representative can answer. Let me ask you a question, how many times have you filled out an insurance form for your car insurance, and done it all the way without needing some help from a representative? I bet never.

When clients use their phones to shop, they have already made a purchase decision; and these are the clients you do not want to miss.

​These clients do not have time to visit stores and browse through shelves. They always choose the easiest option laid out to them; explaining why they would prefer pay per click calls.

3. You can target prospects in various ways

​It targets typically potential customers at the bottom of the sales funnel. Most of these customers have already made their purchase decisions. To target these clients, a company can use one of the following means;

  • TV Commercial

Industries such as insurance firms, auto companies, and legal firms attract potential customers with their captivating advertisements and commercials. Even though they are more expensive compared to most advertising models, companies still get many qualified leads coming in.

  • Warm transfers

Instead of sending an email (which can leave the prospect hanging for days), potential customers can fill forms online and receive a call from one of the firm’s representatives upon completion.

  • Make use of abandoned phone calls

You can take full advantage of firms which go out of business by making your firms phone number an automatic alternative.

​For example, let us say a client calls a plumbing company but receives an “out of service” response; instead of hanging up, this client can be redirected to your company’s phone number immediately.

4. It’s an economical alternative

Most digital marketers think ​that these inbound calls are expensive: which is true because pay per click is cheaper. Nonetheless, I would like to shed new light because used correctly, ​it can be the most economical alternative in the long run.

Let us say an insurance firm pays 50 dollars per call, and it takes them an approximate of 10 calls before they can land a client who’ll net them 15,000 dollars.

This analysis implies that the company will spend 500 dollars, but make 15,000 in return. If this doesn’t make it the best option, I don’t know what does.

5. ​It can help you improve your entire marketing program

If you have a hard time understanding why some Ads generate calls while others do not, then invest in pay per call lead generation and realize what is driving your calls. ​Not only can you record calls, but you can also trace calls back to the Commercials that triggered them.

  • Recorded calls can help you determine numerous things, such as;

  • Are your representatives professional?
  • Are all calls getting appropriately filtered?
  • Is the standard call duration too long?

Even more, tracing calls back to ads that triggered them can help you understand which areas need improvement than others. Use all this information and make your future ​lead generation campaign a success.

Things ​to keep in mind ​before you hire pay per call company

1. Make a good first impression

​This sounds straightforward right? Even more, take care if the first calls you get are wrong numbers. Most ​phone numbers assigned to businesses are never clean. Ask your provider to make sure that the number he assigns to you is a clean one, and has not been assigned it to anyone else.

​2. Be selective

Also, note that ​it will not work for every business. Usually, niche merchants and business to business advertisers aren’t good ​prospects. As long as you have advertised your business on TV shows, mailers, radio, yellow pages, newspapers, FSIs, or Valpak, you can make use of pay per click.

​3. Be prepared to serve your customers

Your pay per call lead generation campaign must benefit customers and wholesalers. Paying 20 to 50 dollars per call might sound like an attractive deal to you, but if your team is not well trained or prepared to serve your clients, then you’ll be wasting your cash.

If you think your business is not well prepared to serve ​live prospects efficiently then this advertising model is not right for you.

​4. Pay attention to the required call duration

Your team should know how long every potential client needs to stay on the phone before fully making a purchase decision. This could be any duration of time from 30 seconds to several minutes. The longer the period, the more likely the prospect is to do business with you.

The general rule here is; a representative should take the least time possible to determine whether the caller is a qualified prospect or not.

​5. Be Compliance

As with every digital marketing technique, compliance is the key. Listen to your clients, and obey their requests and orders. Do this, and I guarantee your ​marketing campaign will be a success.


Advertisement models are continually changing, and it’s always up to the entrepreneurs to research and integrate new tricks and ideas to their old models. Now that you have learned about pay per call lead generation, I have one question for you;

What are you waiting for?

Get out there and try it out.

About - Leads Junction

​Lead junction specializes in generating ​​Live Transfer Leads, Click Here for more info. We are dedicated to providing your company the highest quality of leads available in the industry.

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Friday, 9 February 2018

Lead Generation Strategies To Grow Your Online Business

Building your business isn’t just about working hard; it should also involve working smart. Today, 89 percent of customers use the search engine to explore information on services or products. If that’s the case, then the smart thing to do is to focus your time and energy online.

Generating qualified leads online can be difficult, but it’s a vital part of growing any business. Fortunately, you don’t have to create lead generation strategies on your own because there are some tried and tested strategies that have turned out to be very effective over the years.

Here are a few lead generation marketing ideas to exploit:

Fresh content and SEO

Many businesses have websites these days, and it’s important that you keep your content fresh and also ensure that your online presence is optimized for search engines to locate you. You should continually add new content to your website, review current products, announce new designs, information, products or strategies, discuss customer needs, and more. 

Your website or blog gives you the opportunity to be more personal with your potential customers; they would like to know that you care about the product or services you’re offering – this plays a significant role in establishing trust with them.

Creating content with value is very important because search engines determine a high-quality website based on its high-quality contents. So in as much as you need fresh content, you also need to include the appropriate keywords in your content, so that when someone searches for those keywords using the search engine, your website will definitely be among the top on the list. Pay attention to forms, layout, design, Calls-to-Action (CTA) and content.

So generally, keep your blog readership up and position your website as a gateway to conversion.

E-mail Lists and Marketing

Gathering email addresses and email marketing is one of the most used tactics to generate leads. It is also a cornerstone and key component of every marketing campaign. Whether you are sending out a new piece of content, staying in touch with customers, promoting a new service offering, or hosting an event, email should be one of your main forms of communication. 

Your potential customers offer their email addresses in so they can receive more information about your service or product. You then have the opportunity to turn the sale leads into customers. So E-mail marketing must definitely be working to be the most commonly used form of online lead generation.

Social Media

Today, the social network can make or break a business. If you’re not tapping into all the favorite social media channels, from Twitter and Facebook to Instagram, LinkedIn and Google+, you’re missing out on a large number of leads. 

Social media is a hotbed for connecting with new leads, and this is attributed to its increasing popularity and information abundance. By constantly engaging your existing readers with quality content you gain more new leads more, and your readers will share with their friends.

Through social media, buyers have been able to connect businesses with customers and to research and learn about services and products through peers and influencers —taking full advantage of everything each social platform offers.

Effective Advertising

Advertising has more to do than getting your name out there—it has to do so in not only a scientific way but also in an effective manner. Advertising should do the same job that your top sales professionals do face to face, and when done right, it can help but grow your business. 

In order for your advertising to be effective, it needs to be perfectly targeted. You need to get your ad to reach a large number of prospects who will be interested in the services or products you offer by giving them enough information and education while providing them something appealing that’ll get them to make a move. Targeting those who are not within your target demographic is ineffective and a total waste of money.

how to generate leads for online business image


Every person you meet has hundreds of prospects in their network. Connecting with those people is one of the oldest and effective forms of lead generation services there is. Unfortunately, many people are poor networkers. However, you can quickly learn how to go out, meet new people, make fresh contacts, develop quality business relationships, polish your communication skills, educate your potential customers about your product or service and its benefits. 

This creates a lasting impression, builds your network, allows you to use and enjoy your contact database effectively. These are skills that can be learned, and it’s definitely worth the energy and time it takes to do so. Developing leads through customer relationships builds your brand, establishes trust, and allows you to build up your contact data.

Direct Mail

Direct mailers are one of the ancient lead generators still used today. They can be used for many different purposes such as; lead generation, sell your products, informing your customers of new products or services, following up on questions or inquiries, keep in touch with former customers, get more business from current customers and so much more.

This provides the customers the convenience of consistently receiving any necessary information including every benefit of your product or service; not just at their businesses but also at home, in the evenings and at weekends.

At the end of the day, the only thing that counts is how many inquiries or sales your mailing generates; that is why reaching the suitable audience with the suitable offer, and the suitable message is the key to success.

Referral Systems

One third-party recommendation is more powerful than hundreds of presentations. Referral systems, both offline and online, make use of recommendations and reviews your customers leave to generate leads. Getting your customers to endorse and encourage their friends and colleagues to seek out your services or products is the most important and desired prize in selling, besides making a sale. 

There are over hundreds of referral systems at your disposal which you can use; to create a long list of leads; to get prospects returning your calls; to contact hard-to-reach buyers; build up a reputation that opens doors; to build customer loyalty, and to boost sales and increase profits. Referral systems bring higher profits, increase customer loyalty, makes your life easier and more professional.

Qualified Lists

The peculiarity of your prospect list is the single most important influencing factor in your marketing success because it can eliminate almost all marketing wastages. Marketing to potential leads of well-qualified prospects is very effective and produces a tremendous amount of revenue from customers who are interested in your services or products, while marketing to customers on an unqualified list is a waste of time and resources. 

If you don’t correctly identify your prospects first, using marketing analytics, you may be marketing to people outside of the demographic characteristics you desire. If someone does not need your service or product, it does not matter how good your marketing skills are—they simply won’t be interested. That is why qualified lists are very vital to your business.


Regularly sending newsletters to your audience is a powerful technique that can help you reach potential new customers, build closer relationships with clients and ultimately build your reputation. 

Your newsletter can be used to position you as an authority in your niche; it may do everything from advertising new sales to providing readers with in-depth information of your products and services and how you can add value to them through those products and services so they can make more informed and frequent buying decisions.

Public Relations and Publicity

Most of what you see, hear and read in the media got there with the assistance of PR. The media are insatiably hungry for interesting, factual, entertaining or newsworthy information that they can share with their viewers, employees, listeners, customers, readers or members. 

PR, if leveraged correctly, will offer you free coverage on television, radio, in newspapers, magazines, trade journals, e-zines, newsletters, and websites which serve the industry you’re trying to reach. Leveraging PR can be a good way of building up your brand name and generating new leads.

Use Your Competitors Resources

Leveraging the relationships, your competitors are not harnessing or developing is an advantage to generate your leads and convert their potential customers into yours. When you have leveraged some of these unconverted leads and unsold prospects, you may find that your reputation and word of mouth will help you draw away more leads from your competitors, thereby taking on their customer list as your own and forcing them out of the market.


By making use of these few lead generation strategies, you can create a powerful marketing plan that will target qualified leads lists to effectively market your products and services and finally transform your lead generation to the next level.

Of course, there will always be more hacks that you can implement to get more qualified leads for your business—still, the ultimate key to success in the lead generation tussle is to always test new strategies and most importantly to stay dedicated.

About - Leads Junction

​Lead junction specializes in generate ​Student Loan Leads, check out the page here. We are dedicated to providing your company the highest quality of leads available in the industry.

Visit us at for more information and follow us on ​Google Plus


Tuesday, 6 February 2018

Making Company More Market and Customer Driven: A Winsome Strategy

image of strategy on the board

The basic purpose of formulating a customer-driven marketing strategy is to target a specific segment of the market. A firm should use the marketing research techniques well to identify some common demographic characteristics such as gender, age and vocation and income level to know which customer like what type of goods.

Once the company gets such idea, then it would be simpler to frame its relevant policies keeping the target customers in its mind. When a firm knows more about its customer base, it will be easier to develop a business plan accordingly.

It reduces wastage of money, time and efforts. Such strategies focus towards meeting the needs of the customers first by offering them better quality products and services. The latest consumer support survey claims that around 91% of the consumers prefer products and services that especially cater to their interests and needs than the generic products.

Formulating Customer-Driven Strategies Tricks and Techniques

1) Address the Consumer’s Needs:

The primary step towards building a customer-driven marketing strategy is to address the need of the consumers while trying to live up to their expectations and demands. For example, if the initial market research says that your customers want a high level of services, then the firm has to fulfill that goal of the consumers at the earliest.

2) Towards Building Customer Loyalty:

Creating a permanent base of consumers is equally significant. Customer-driven marketing strategy prompts a firm to build a team of faithful customers who can stand by with the company’s decision every time the company takes an important decision or launches a new product.

The 2016 market research study has stated that having 20% of the trustworthy customers are far greater than having 90% of the undecided ones. Therefore, a firm should always stress more towards creating a pool of loyal customers first then comes the rest.

3) Taking Customer Feedback:

Taking customer’s feedback regularly is a good idea to let them feel delighted, and do things as per their strategy or wish. For example, if a customer wants a modern FMCG product that meets the international standards, then the firm must try to launch such products without wasting any further time.

In addition, if consumers give feedback that they want a new office or store of the company to open near the railway station, then the company must do so.

4) Gaining Referrals:

Generating referrals is a part of a firm’s customer-driven marketing approach. The firm should encourage the existing customers to spread the word about the firm and its products or services to masses leading to wider mouth publicity, which is equally as evocative as the print media advertisement and TV Commercials.

5) Let Customers Decide:

This trick is highly successful in the restaurant business when consumers get an option to choose their appropriate food and menu depending upon their tastes. For example, let the consumers or visitors choose what kind of vegetables, fruits, and soups they want in the breakfast menu.

6) Shift Goal Towards Customer Retention:

Interestingly, 70% of the companies offering excellent product and services to the consumers do have enormous faith in customer feedback. Therefore, apart from finding new potential clients, the company should also try to retain its existing customers. Existing customers are always an asset to the firm and form a part of the company’s customer-driven marketing strategy.

7) Need-Based Marketing Policies:

A customer may have immense expectations of a company. However, the company has to fulfill those needs that are feasible and profitable from the business angels. For example, certain customers may need lower priced products while other customers may need costly products, thus, it is important to analyze the need of the customers and frames the company’s policy accordingly.

8) Geography and Cultural Factors:

The culture factor plays a lead role in the customer’s purchasing decision. For example, a person sitting in the England might not require Indian spices owing to the lesser demand for Indian spices in those areas.

Therefore, an entrepreneur needs to chalk out his strategy effectively as per the location of his business operation. Around 80% of the consumers are likely, to use products that pertaining to their nation’s boundaries. Rest is the consumers who prefer buying products outside their geographical boundaries.

9) Offer Unique and Innovative Products:

Customers also get bored with the availability of similar products in the market. Every time they go to market, they always search something creative and unexpected. The 2017 survey on consumer behavior has stated that 90% of the consumers are likely to buy products that are new and improved. Therefore, a company needs to leverage it for a greater response.

10) Free Offers and Discounts:

As a part of the customer and market-driven strategy, the company should offer free-gifts and discounts to customers from time to time. Free-gifts create memorable impacts in the minds of the customers while compelling them to buy more products from the same company repetitively.

The 2016 customer survey report claimed that 93% of the customers keep buying a product from the same brand repeatedly that offers alluring offers and massive discount rates. However, there a thin line between what a company offers to its new customers and old customers. Ideally, a company should offer equal benefits and offers to both of them.

However, in some sectors, such as the telecom business, new customers are able to derive more benefits than old consumers are. It is strictly bad and may prove detrimental to the health of the company and its business strategy. Any partiality between old and new customers could literally disappoint the existing loyal customers of the firm and might infuriate them to such an extent that they stop buying products from that company.

It is true that one angry customer can do irreparable damage to a firm. So, any customer-friendly organization should always maintain equality between its new and old customers and offer them the same benefits and offers without aggrieving both the parties.

The Business Philosophy

Every entrepreneur should have a philosophy to give impetus to its market-driven business strategy. Without appropriate school of thoughts, the company is just like a directionless ship that moves on here and there without a specific destination.

In recent times, to create a successful market and customer-driven strategy, every company comes out with a completely new philosophy. It acts as a strong foundation to fulfill the company’s dream of accomplishing a customer-driven market strategy.

1) The Concept of Right Production:

If the company wishes to target middle-class customers, then it has to start developing affordable products at a convincing price. The Accenture statistics revealed that around 87% of the customers forsake a brand due to its poor consumer service. Therefore, apart from the product, the company has to look at the quality of the customer support services as well.

2) The Concept of Right Selling:

If people are reluctant to buying products such as insurance, and other financial products, then large-scale selling and promotion are keys in this regard. A firm needs to campaign aggressively to augment its marketing strategy and get desired success.

KYC or Know Your Customer initiative is a good way to know about customers and their preferences. Companies can keep it as a reference to future use. In most countries, around 80% of the insurance firms and Banks make it mandatory for the customers to fill KYC form.

3) Social Marketing Concept:

A firm has to consider about customer's short-term wants and fulfill the company's operational requirements, and then it should follow the customer's long-term interests while retaining the company's loyal customers. By doing so, the company will be able to deliver valuable services to customers. It is sufficient to step to maintain a short-term and long-term relationship with the company’s countless consumers.

Retaining Long-Time Success in Market-Driven Strategy

The basis of a lucrative market and customer-driven strategy begins by keeping the customers’ requirement paramount. A customer and market-driven strategy are completely futile if it does not give due importance to consumers.

The 2016 statistics on the consumer survey have revealed that around 90% of the consumers immediately stop using a product because of the firm’s poor service quality. Such things are a strict no-no in entrepreneurship. In order to ensure that the company fulfills its customer-centric goals, tweaking business strategy from the customer’s point of view will be extremely helpful and fruitful.

​About - Leads Junction

​Lead junction specializes in generate credit repair leads. You can click here to know more. We are dedicated to providing your company the highest quality of leads available in the industry.

Visit us at for more information and follow us on ​Google Plus